5 Essential Qualities of Shipping Boxes for Small Businesses
Have you received a package recently? If so, what was the first thing you noticed? It was most likely the shipping vessel itself. You’re not alone in where your attention goes. 72% of Americans say a product’s packaging design influences their decision to purchase from a company.
How your product arrives makes a difference in the eyes of your customers. Your package is also the first physical impression your customer will have of your brand.
It’s no wonder that more and more businesses are paying attention to the packaging of their products today. While there are an overwhelming number of options, distinguishing factors in the boxes will have the most significant impact on your business growth.
Here are five essential qualities to look for in shipping boxes for small businesses.
1. Good Value
When it comes to custom shipping boxes, value matters. Why settle for a plain, brown box when you can get custom boxes just as easily and quickly? We make affordable boxes possible with a low cost per unit, regardless of order quantity.
The way we print and customize also allows you to save. Whether you're just looking to print your logo on a box or you want a fully custom-printed box, both send the impression that your customer is worth more than plain brown shipping boxes.
Our digital printing and automation process ensures efficient and affordable production. Our easy 3D designer lets you upload your logo from any device. Our consistently affordable prices also stem from the fact that you are buying directly from the manufacturer—no middlemen, no markup. Pratt Industries, the fifth-largest corrugated packaging company in the United States, backs us. Minimizing production materials and sourcing means savings for your customers and lower shipping box production fees for your small business.
2. Stand Out From the Crowd
Studies have shown that custom boxes keep customers coming back for more. That’s why big brands like Amazon and Target ship in boxes with their iconic logos printed on the sides.
Custom shipping boxes for small business is a major area of untapped opportunity, as one study reports that only 11% of online customers find their ecommerce packaging truly memorable.
Not only are the branded boxes you need to impress your customers affordable, they’re also accessible. Pratt gives you easy online access to the shipping boxes for small business you’ve been searching for.
3. Increase Your Brand Value
Your target market has its sights set on leaving a positive impact on their environment. According to a study from IBM and the National Retail Federation, 70% of consumers in the US and Canada value brands that are sustainable. With each passing day, we become increasingly aware and vigilant about actively seeking and purchasing from businesses with sustainable practices as our reliance on ecommerce grows. Consumers care about the environment, and this influences their purchasing decision.
Recyclable custom shipping boxes for small business from Pratt are wins for the environment and the growth of your consumer base. Now you can be a part of the change we’d all like to see in the world.
4. The Right Sizes
Choosing the right box size is crucial for your business in several ways. The wrong box size can affect either your shipping costs or the integrity of your product during transportation. Pay attention to any size limitations set by your shipping carrier and don’t forget to take dimensional weight into account.
Pratt offers stock sizes that are sure to get the job done for your products. We’ve taken several different industries and needs into account when choosing our box sizes. We’re also constantly learning from our small business customers to bring on new in-stock box sizes that will continue to serve your needs.
5. Support to Stay Afloat
Pratt is dedicated to fueling all of our services with the passion needed to support budding businesses. We care for our customers by propelling them towards success with product support, sharing best practices and low-cost products.
Recent studies show that most customers consider a product more valuable when it is housed in custom packaging. It’s key to dictate your brand’s perception and effectively highlight the exclusivity of your product. With Pratt's ability to print your logo on your box, you can increase your brand’s worth.
Every business, no matter how big or small, deserves to reap the benefits of recycled, economical custom boxes. Keep an eye out for more ecommerce-savvy tips from Pratt so you can find the best shipping boxes for small business. We have the time and money-saving products you need to remain ahead of the curve.