5 Reasons You Need Custom Packaging for Your Business
Custom packaging will give your business the edge it needs to stand out from the competition. Outlined below are some of the most compelling reasons why you need custom packaging for your business.
In the business world, it is imperative that your brand stands out rather than blends in with the competition. As market trends evolve, companies must adapt and learn to differentiate themselves from their competitors. You're setting yourself up for failure if you don't know how to innovate and improve your brand using modern marketing techniques. As a result, finding ways to differentiate your brand from your competitors has become more critical than ever.
Many companies focus on traditional marketing initiatives such as email and social media, but fall short when it comes to their product's branded packaging. You have worked diligently to provide the perfect product for your customers, so why deny them the unboxing experience that they so desire? Investing in custom packaging can help save your company time and money.
1. Increased Brand Awareness
Branding is a major differentiator between you and your competitors. By having competitive branding that is eye-catching and valuable to your customers, your business can capture a larger market share, helping to drive more brand-loyal buyers.
Yet, many businesses fall short when it comes to the customer’s unboxing experience. Genuine excitement comes from the reveal of a product from a brand you know and trust. Think of it as that Christmas morning feeling. With a truly special unboxing experience, you can ensure that your business provides a superior customer experience, which in turn will allow for growth in repeat conversions. Additionally, custom packaging will signal to your customers that your business is willing to go the extra mile to ensure they receive the best possible experience.
2. Differentiate Your Brand
Many businesses spend a fair bit of time creating a visually appealing and functional product that addresses consumers’ needs and wants. Why not do the same with your packaging?
Differentiating your brand is an essential part of any business’s marketing strategy. It allows companies to develop unique selling propositions and reveal distinct qualities of their products. In doing this, your brand can gain a competitive advantage and stand out from its competitors.
Custom packaging can help your business gain a competitive edge by increasing the buying appeal of your product, appealing to your consumers' desire for added value and a personalized buying experience.
3. Showcases Your Brand's Values
Sustainability and carbon footprints are hot topics worldwide. Customers are more aware than ever of a brand’s environmental footprint and enjoy shopping with businesses that share similar commitments to ecological preservation.
Recyclable custom packaging allows you to showcase your brand’s efforts to be environmentally conscious through eco-friendly and sustainable custom packaging while also helping to grow your consumer base.
4. An Unutilized Communication
72% of Americans say the design of a product’s packaging influences their decision to purchase from a company. The way your product arrives makes a difference in the eyes of your customers.
Custom packaging is one of the most effective ways to convey information to customers about your product or business. Product packaging can showcase your unique selling points (USPs), why you're different from your competitors, and how your product will meet the needs of your customers.
Ensuring that your customers make the right decision to purchase your product is a direct role of marketing. So start utilizing the simple and effective marketing channel of custom packaging.
5. With Pratt, It’s Cost Effective
Nearly all businesses want to boost profits and cut costs simultaneously, and what better way to do this than through custom packaging? Pratt’s package customizer allows you to design packages that fit your requirements. With our low costs and low minimums, you can buy precisely what you need - no waste.
Additionally, ensuring the safety of your product throughout the order fulfillment process can be a tricky and often costly hassle for many businesses. Damaged and/or broken products can lead to return expenses and an unhappy customer base. As a result, custom-fitted personalized packaging through Pratt will allow you to keep your product safe while minimizing costs from extra materials such as bubble wrap or paper lining.
At Pratt, we are committed to innovative and sustainable ways of delivering custom packaging for your brand. Check out our diverse selection of completely customizable packaging solutions that will help to deliver a superb unboxing experience for your customers.