Three Easy Ways to Increase Your Pizzeria's Profits with a Humble Pizza Box.

Expand, profit, revenue, and brand loyalty in your pizza shop.

Simple packaging can make such a difference in your shop’s profitability. For years, consumer packaged goods companies have innovated by paying attention to consumer habits and providing value through packaging. The pizza business has always been an innovator through delivery and takeaway, but now, with flexible packaging options available, they can also innovate within the restaurant and event space. So, how does a low-order minimum and four-color printing affect your pizzeria’s business?

Here are a few ideas you can apply to your pizzeria business.

Branding Your Pies.

Signature
Give your signature pizza a signature look. In a world of pop-up pizza joints and hard-bargain mega chains, differentiating your pizza business is critical. Do you have a pizza that is one-of-a-kind in your market? Put it in a special box so customers who order that pie know they’ve gotten something special, particularly if it’s a premium pie. Customers expect premium products to have a premium presentation. A box makes it easy.

Seasonal
Limited time, seasonal, specialty pizza in a specialty box. Introducing a fall flavors pizza with pumpkin, sage, and fontina? Or maybe a special Mexican pizza for Cinco de Mayo? Is a local celebrity’s favorite pie co-branded? Whatever your limited time, seasonal, or co-branded pizza is, you can help it stand out and differentiate your offering.

Add-ons increase profits.

Upsell Dessert, with Flair
Do you have a signature pastry or dessert item, like cookies or brownies? (Or are you developing one?) Put it in a box sturdy enough to protect those delicate layers and upsell your customers. Cookie cakes, pan brownies, and turnover-style pastries all benefit from the corrugated cardboard, which absorbs moisture while keeping the contents hot. It’s an easy upsell at the cash register, but be sure it leaves an impression so you make that upsell time and again.

Pizza for Specialty Events

According to Pizza Today’s article Growing Your Pizza Business through Catering, June 2025, “If your pizza business exclusively offers in-house dining or deliveries, you could be missing out on a golden opportunity to grow your business. Catering not only diversifies revenue but also amplifies your company’s reputation by serving pizzas in settings beyond your restaurant walls. Catering offers huge potential for cross-promotion, so make sure people know you’re in the game.”

I do.
Connect with local event planners to serve hot pizza slice buffets at weddings, parties, and events. Late-night wedding snack bars are popular on the bride’s wish list. When served up in a festive “I do!” branded box, you can make the mundane memorable. With minimum orders as low as 50, it’s easy to offer those brides something truly special, not to mention the ability to book future revenue that can be planned for while the box price is absorbed in cost of goods sold.

We Can.
Support local through fundraisers and take on the eat-in nights. The eat-in restaurant fundraiser, where a portion of the profits goes back to the charity, got easier for your pizzeria. You can offer these kinds of deals to increase your profits on slower mid-week nights. By branding the box with the charity’s name, you can additionally position your brand as a community supporter. It’s a win-win. Increase sales on slow nights and support your community. The pizza box brings it all together.

With some innovative packaging, you can elevate your brand, upsell your customers, and expand business on slow evenings or with planned revenue events. All in all, the humble pizza box just made its way to center stage in your pizzeria’s market growth plans.