pratt-logo
pratt-logo

Unbox Your Brand: 5 Ways Custom Packaging Can Boost Your Customer Experience

By Pratt Team • 5-minute read  |  ← Back to All Posts

Custom Branded Boxes from Pratt

Custom packaging is vital in the world of e-commerce as it helps businesses enhance their brand, increase brand awareness, and drives customer loyalty. Custom printed boxes can help ensure a brand stands out in a sea of online competitors.

Here are five ways you can utilize custom printing to achieve high-quality, vibrant branded box designs.

STEP 1

Design Unique Packaging

Custom boxes can be a powerful tool that helps your packaging reflects your brand’s personality and values. Beyond just a logo, you can even personalize packaging with your own artwork, making it unique and tailored to your brand.

You can incorporate your brand’s color scheme, logo, and images to create packaging that is instantly recognizable and memorable. Advanced printing techniques, such as Pantone colors and bleed requirements, ensure high-quality, vibrant designs for your custom boxes.

STEP 2

Use High-Quality Materials

Using high-quality materials for your custom packaging can give your brand a premium feel and show customers that you care about their experience. Selecting the right material, such as sturdy corrugated cardboard, can help communicate your brand’s values. Ensuring that your packaging meets precise specifications can significantly affect the quality and suitability of the packaging, catering to specific customer needs and ensuring optimal performance in shipping and branding.

STEP 3

Include Personalized Messages or Offers

Adding personalized messages or offers to custom packaging can create a sense of excitement and anticipation for your customers. Personalize your packaging with handwritten notes, discount codes, or small gifts to show your customers that you appreciate their business. This approach ensures that the packaging is suitable for meeting specific product needs, enhancing the overall customer experience.

STEP 4

Add Creative Inserts

Creative inserts, such as stickers, postcards, or small gifts, can help create an engaging and memorable unboxing experience. You can design inserts related to your brand or product, adding a fun and interactive element to the unboxing experience. Or, if you're using a 3PL fulfillment provider, skip the inserts and print your messaging directly on the inside of the box to eliminate a touchpoint.

STEP 5

Incorporate Interactive Elements

Incorporating interactive elements into your custom packaging can take the unboxing experience to the next level. Providing a digital proof ensures design accuracy by allowing clients to review and approve the design electronically before it goes into production. The process is super easy using our online design tool, where you can add logos, text, and graphics to your custom boxes in just a few minutes. You can include QR codes that lead customers to videos or interactive websites, design packaging that doubles as a game or puzzle, or even use augmented reality to bring your product to life. New customers can get a free proof of their art to be absolutely sure it will work. Just use the coupon code FREEPROOF at checkout, and you'll only pay for shipping.

Measuring Success

Measuring the success of custom-printed packaging can be done by tracking the impact on brand recognition and customer engagement. Businesses can monitor the number of social media posts and reviews that feature their custom boxes. The benefit of custom boxes can be measured by tracking the increase in sales and customer loyalty.

Take Your Brand To The Next Level With Pratt.com

Discover the wide range of custom packaging options available at Pratt.com and learn how to order custom packaging solutions tailored to your needs. We provide comprehensive support throughout the design and production process to ensure a seamless experience.

Start crafting your distinctive packaging that will captivate your customers and propel your business’s growth. Visit Pratt.com today to explore our selection and begin designing packaging that reflects your brand’s identity and values. Don’t wait any longer to enhance your brand’s recognition and expand your customer base with our unparalleled custom packaging solutions.